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Are you Justin Bieber, Rihanna, or some other verified celebrity on Facebook? Congrats, you might just have access to Mentions, a brand new iOS app that makes it easier for you to track your brand mentions on Facebook and trending topics that you might care about. This might partially be viewed as Facebook competing against Twitter. Twitter has been somewhat underperforming in recent years, but there's a strong contingent within celebrity culture that uses Twitter to communicate with their fans and many Twitter users exclusively use Twitter to follow their favorite celebrities. Twitter has offered some special tools for verified users for quite a while now, so perhaps Facebook sees this as a necessary way to get more famous people to spend more time cultivating their audience on Facebook. The more time people spend on Facebook instead of Twitter, the more Ad Revenue that Facebook can take on.