With RSS feeds being less important in most day to day online searching, Facebook might be trying to enter and heavily compete in this valuable market. They are releasing an "Articles Related to..." feature that should allow people to find more articles and blog posts related to what they care about. This is valuable for Facebook because if people get used to finding news on their own platform, it might encourage people to log in more frequently and spend more time on it.
Facebook Wants You To Find the News on Facebook February 2, 2013
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