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Facebook has released a new "Save" feature on their iOS, Android, and web experiences that let people save links, places, music, tv shows, and more for later reading directly on Facebook. It's like an Instapaper for Facebook. Every brand out there is trying to get more attention on peoples' Facebook News Feed. But even though Facebook filters news items using the EdgeRank algorithm, there's still a lot more content than most people have time to check out. Facebook ultimately wants you to spend more time on their site, so this feature could potentially increase the amount of content that people consume directly from Facebook. If this feature becomes widely used, it could have large implications on how analytics and ads work. Will Facebook eventually expose this information to advertisers or make it accessible to developers via their API? It seems like this could be a big feature if it's widely used.